Content creation on the web has never been easier – or has it? Certainly the evolvement of user friendly Content Management systems have made creating web content easy as writing a Word document. But at the same time creating content to the web has evolved into being a very technical task if you have to take all best practices and competitive opportunities into account. To state this fact and the challenges it creates I have listed a fictional job profile to a perfect web editor. When reading the job profile try to think of your own content management team and yourself – to what extent do you qualify for the job?
Job requirements
We expect you to be able to translate the delivered content into web optimized content. By this we want you to take into concern using the high value keywords in URL, headlines, content, links etc. This work should be conducted in close collaboration with our search engine marketing team to ensure a perfect SEO/SEM mix in regards to the keywords coverage of our competitive market.
All others search engine optimization aspects regarding metatags, description, alt image tags etc. we expect to be a natural workflow of yours as well as presenting the content in screen friendly short paragraphs, headlines, bullets, no scroll etc.
In reference to links to and from the site we expect you to closely evaluate which links to pass on “linkjuice” and which pages to contain the pagerank. You will be evaluated based on your ability to increase the pagerank and traffic to our most converting pages from search engines.
Beside the search engines traffic you are responsible for optimizing the content to constantly increase conversion rates and the return of our web content. We expect you to be able to do this optimization through different A/B and Multivariate testing tools constantly adapting to our customer segments differentiated behavior.
You will also be responsible for managing our web analytics setup in regards of ensuring a sufficient tagging of customer actions on the site. In a close dialogue with sales and other relevant departments you are to ensure a precise tagging and monetary valuation of all customer actions generating business value covering sales, lead generation, selfservice etc.
We anticipate with great interest your application and to discuss your suggestions for bringing our content even further.
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